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What
is the Statewide/Nationwide Open House?
The
Utah Association of REALTORS® has teamed up with
associations across the country for a weekend of open
houses. The purpose is to encourage those who are
thinking of buying a home to take advantage of the
favorable market conditions and the federal home buyer
tax credit before it expires on April 30. This is
the first event of its kind nationwide and in Utah.
The National Association of REALTORS® will be
promoting the event on a national level, and the UAR
and your local board will be getting the word out
on a state and local level.
How
is this weekend different than any other weekend in
April? This is an incredible opportunity for consumers
to shop for a new home while:
-
Interest
rates are still low
-
Home
prices are affordable
-
There
are a variety of home choices available
-
The
federal tax credit for home buyers is still available
for buyers who have contracts in place by April
30, 2010
Your Part
Be
sure to hold your open houses on Saturday, April 10.
Encourage your buyers to visit and your sellers to participate.
As an added touch, you can identify the open house
with free REALTOR® balloons that will be available
at your local board or association office prior to the
event. (Balloons are expected to start arriving
at local board offices the week of March 22 and will
be distributed on a first-come, first-served basis.)
The
Utah Association of REALTORS® will be directing
consumers to UtahRealtorOpenHouse.com
to view a list of open houses on April 10. To make sure
yours is included, either submit your open house information
on UtahRealEstate.com or provide it to your local board
depending on your area. Open houses can be submitted
up until Friday, April 9; however, some homes submitted
after March 31, 2010, may miss the publication deadline
for any print advertising that the local boards may
be supporting.
Brigham/Tremonton:
Include in your listing information on UtahRealEstate.com
Cache/Rich: Include in your listing information
on UtahRealEstate.com
Carbon/Emery: Submit your information to the board
Grand/San Juan: Submit your information to the association
Iron County: Submit your information to the board
Northern Wasatch: Include in your listing information
on UtahRealEstate.com
Park City: Submit your information to the board
Salt Lake: Include in your listing information on
UtahRealEstate.com
Tooele County: Include in your listing information
on UtahRealEstate.com
Uintah Basin: Include in your listing information
on UtahRealEstate.com
Utah County: Include in your listing information
on UtahRealEstate.com
Wasatch County: Include in your listing information
on UtahRealEstate.com
Washington County: E-mail the MLS number of the
participating open house to Judy (washco@infowest.com)
Benefits
of Participation
- Increases
awareness about the home buyer tax credits
- Creates
a buzz about home buying in your community
- Attracts
nationwide, statewide and local media attention
- Helps
attract attention to listings
- Gives
you a good reason to reach out to your sphere of influence
Downloads
for Client Communications
Logo
Ad
for consumers
Client
postcard
E-mail
signature
Web
banner
To
download these graphic files to your computer, right
click on the image and select "Save Picture As"
or similar. (Mac users: Press and hold the CTRL+Apple
buttons while clicking on the image, then choose "Save
As" or similar.) Please be sure to link the graphic
to http://www.UtahRealtorOpenHouse.com.
Publicity
The
UAR, in partnership with the Salt Lake Chamber of Commerce,
will be running radio ads to promote the tax credit
and the open house. The UAR will also be contacting
local media to promote the event through earned media.
Local boards are encouraged to promote the event through
local channels, and brokers and agents are also encouraged
to promote the open house in their regular advertising.
This
event is at no direct cost to you, but you may wish
to supplement the promotions with your own additional
advertising. Below are some ideas to promote your participation
in this statewide and nationwide event:
- Use
the provided REALTOR® balloons/purchase your own
blue balloons and post them outside of your April
10 open houses.
- Feature
the Utah Statewide Open House logo/e-mail signature
on your Web site, blog and e-mails with a link to
UtahRealtorOpenHouse.com.
- Feature
the Utah Statewide Open House logo on your promotional
material for your open house.
- Spread
the word about the open house on Facebook and on other
social media sites.
- Add
the Utah Statewide Open House logo on your printed
advertising like mailings and flyers.
- Encourage
your colleagues to participate. The more REALTORS®
showing open houses on April 10, the larger, and more
media-worthy, the event will be.
Local
boards, brokers and agents can contact Deanna Devey
at the UAR, (801) 676-5200, if they need any additional
graphics for their advertising that are not included
on this page.
Other
Resources
NAR
offers a host of resources for REALTORS® marketing
open houses. Click
here to view the Field Guide to Open Houses, which
includes valuable safety information.
Learn
More
Questions
about the statewide open house can be directed to Deanna
Devey, UAR communications director, (801) 676-5200.
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